Ilovecoco.co
01HOLA CABS
02THE ANIME COLLECTIVE
03KUMMARECORDS.COM
04
ILOVECOCO.CO SOCIAL MEDIA MANAGEMENT
ilovecoco is a reputed manufacturer of organic coconut products in Sri Lanka. It has been pride of delivery of quality products, certified as an organic product brand. With the expansion across borders, a robust digital presence became a must-have for this brand. So, ilovecoco joins hands with ELYMANT, the performance-led digital marketing company, to handle its global digital marketing strategy. ELYMANT is a reputed ads digital marketing company that helped to strategize an attention-catching content creation strategy for increasing brand visibility and engagement across the globe for ilovecoco.
PLATFORMS
FACEBOOK / INSTAGRAM
TYPE
SOCIAL MEDIA CONTENT & MANAGEMENT
DURATION
2023-ONGOING
The Strategy
At the center of the ELYMANT strategy were authentic, engaging relevance strategies for ilovecoco related to diverse content for their international audience. This entailed the following steps:
- Market Research: Researching and understanding the preferences, behaviors, and pain points of target customers across different regions.
Content Creation: A suite of top-quality content was developed—from eye-catching pictures and videos to compelling blog posts, showcasing the USPs of ilovecoco: organic certification, sustainable practices, and product versatility. - Social Media Marketing: A strong community developed by engaging with all social media platforms. Content for each platform has been built according to its strength, allowing maximum engagement.
- Performance Tracking: Monitoring performance consistently, using insights to further evolve the content and strategies in real-time.
THE ANIME COLLECTIVE CONTENT CREATION
The Anime Collective, Known worldwide for its unique and iconic anime collection, wanted to promote its newest anime street collection. It aimed to present a luxurious, sexy, and adventurous brand image and get more sales in 2022-2023.
PLATFORMS
TIKTOK/ META
TYPE
SOCIAL MEDIA CONTENT
DURATION
1 YEAR
Overview
The Anime Collective, known worldwide through the stamp of unique, iconic streetwear with an anime twist, would like to create deeper brand perceptions and drive sales for the new collection in 2023-2024. This would mean that the luxury, sexiness, and adventurism of the brand should strike a chord with anime enthusiasts but be appealing enough to grab the mass audience’s attention.
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ELYMANT was brought on board to handle the digital marketing strategy and social media campaigns. The brief was simple: create aesthetically stunning ads that will stand out amidst the crowded digital ecosystem, particularly TikTok and Meta, where competition for eyeballs is mercilessly sharp.Operating in a very saturated marketplace, The Anime Collective’s ads had to break through a lot of noise to make an impression that lasted. The challenge was finding creative, eye-catching visual content that would grab the attention of the target audience while reflecting the brand’s sense of adventure and sophistication, in order to ensure that sales skyrocketed through commitment to the brand.
The Strategy
ELYMANT resorted to its knowledge in digital marketing and content creation in order to develop an evident campaign that broke into the hearts. It was all about combining the iconic scene of an anime movie with the streetwear brand’s collection and hence delivering one platform loaded with a great fusion of fashion and anime culture.
The key elements of the strategy were as follows:
- Iconic Anime Moments: ELYMANT zeroed in and handpicked the iconic movie scenes of popular anime movies, all to best hit, click, and ultimately strike a nostalgic and affectionate response within the hearts of the brand’s target audience.
- Advanced 3D and VFX Technologies: By using advanced 3D and VFX technologies, the company ELYMANT facilitated the look within the anime scenes. Such tools were employed to create complex graphics, dynamic transitions, and lifelike animations, encapsulating not only the anime scenes but also the essence of the streetwear collection.
- High-Quality Artwork: The team was bent on producing high-quality artwork that would grab the attention of the anime fans. Each ad was crafted precisely so that its visuals were not only aesthetic next to high-end but also resonated with the brand image, which is luxurious and adventurous.
- Scarcity Tactics: Limited-time discounts have been strategically put into the ads in order to create a sense of urgency, making viewers act right away to drive sales.
The Execution
The campaign was run through the different digital landscapes, where the real prime emphasis was put on TikTok and Meta—the really vibrant anime culture existing in those sites. Iconic anime scenes, on the other hand, made for easy audience connection, while the superb graphics and formation made sure the ads stood out among the huddles of ads online.
It was a winning formula of nostalgia, good visuals, and a feeling of scarcity. The campaign did not only attract anime fans but it also attracted proponents of fashion through its portrayal of a luxurious and adventurous brand image.
Results
The campaign was executed with great success. Below are major achievements:
- Increased Sales: The campaign resounded in an increase in sales for the newest collection from The Anime Collective, going above expectations from the client.
- High ROAS: With the creative use of the iconic anime scene, mixed with advanced graphical tools and smart scarcity tactics, virtually guaranteed a high ROAS, helping to make it one of the most successful campaigns for the brand.
- Brand Loyalty: The campaign really cemented The Anime Collective as a brand leader within anime-inspired streetwear, all the while ensuring brand loyalty was gained from any previous customers and new followers.
KUMMA RECORDS
Kumma Records is an Indian record label that seeks to present people with a very rich culture through music and original songs. The report wanted to outreach and get closer across borders, making the label in juxtaposition with ELYMANT for the management of their social media. ELYMANT, with its expertise in content development and digital marketing, seized control of Kumma Records’ TikTok, Facebook, and the rest of the Instagram handles to establish a dynamic and engaging social media space base around the record label.
PLATFORMS
FACEBOOK / INSTAGRAM / TIKOTK / LINKEDIN / YOUTUBE SHORTS
TYPE
SOCIAL MEDIA CONTENT & MANAGEMENT
DURATION
2023-ONGOING
The Strategy
ELYMANT provided high-impact visibility to Kumma Records’ original songs with personalized strategies for content placement on various platforms:
Platform-Specific Content: ELYMANT planned and created content that was optimized for each platform—short and engaging videos on TikTok, rich visual posts on Instagram, and interactive content on Facebook.
- Fan Engagement: The strategy emphasized direct fan engagement through comments, shares, and user-generated content, uniquely challenges and trends on TikTok.
- Cultural Relevance: ELYMANT ensured that the content was relatable with the Punjabi community amidst the worldwide lovers of music who are reflected through the cultural essence and, at the same time, the emotive appeal to the music produced by Kumma Records.
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- Consistent Branding: Consistent branding voices and aesthetics across all platforms helped in building a recognisable and trusted brand image of Kumma Records.
This case study underscores the power of strategic content creation and targeted digital marketing in driving brand growth and market expansion.
