SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

Wasana Book Store is a prominent book retailer in Sri Lanka, known for its extensive collection of books, stationery, and educational materials. With multiple physical outlets, including a flagship store in Dankotuwa, Wasana Book Store has long been a trusted name among Sri Lankan readers and students. The brand sought to expand its footprint by enhancing its online presence and providing a seamless digital shopping experience for its customers​

Wasana Book Store needed an online platform that could:

• Showcase its vast inventory of books and stationery.
• Offer a smooth browsing and purchasing experience for customers.
• Enable efficient inventory and order management for the store’s administrators.
• Reflect its reputation as a modern, reliable, and customer-focused business.

Elymant collaborated with Wasana Book Store to design and develop a cutting-edge online bookstore, using WordPress and WooCommerce, to meet the brand’s requirements. Key features of the solution included:

1. Modern Design and User Experience:

   • A sleek, visually appealing design that reflects Wasana’s branding.
   • Intuitive navigation, enabling customers to easily browse categories and search for specific items.
   • Fully responsive design, ensuring a seamless experience across desktop, tablet, and mobile devices.

2. E-Commerce Capabilities:

   • A robust WooCommerce integration to handle product listings, cart functionality, secure payments, and checkout.
   • Custom filtering options for customers to sort books by genre, author, price, or language.

3. Admin-Friendly Management System:

   • Easy-to-use backend for managing product inventory, updating book details, and tracking orders.
   • Integration of sales analytics to help Wasana understand purchasing trends and optimize inventory.

4. Enhanced Customer Features:

   • A personalized customer account section for tracking orders and saving favorites.
   • A blog feature for Wasana to share updates on new arrivals, promotions, and literary events.

5. Scalability:

   • The website was built with scalability in mind, ensuring it could accommodate future expansions, such as additional categories, bulk orders, or even localized versions for specific customer segments.

The launch of wasanabooks.com marked a significant milestone for Wasana Book Store, enabling it to:

• Reach a broader audience nationwide, including remote areas.
• Offer customers the convenience of browsing and purchasing from home.
• Strengthen its brand as a forward-thinking leader in the Sri Lankan book retail industry.

The website has garnered positive feedback for its modern design and user-friendly features, empowering Wasana Book Store to thrive in the digital era while continuing to serve its loyal customer base