Ilovecoco Content Creation

ILOVECOCO.CO SOCIAL MEDIA MANAGEMENT

ilovecoco is a reputed manufacturer of organic coconut products in Sri Lanka. It has been pride of delivery of quality products, certified as an organic product brand. With the expansion across borders, a robust digital presence became a must-have for this brand. So, ilovecoco joins hands with ELYMANT, the performance-led digital marketing company, to handle its global digital marketing strategy. ELYMANT is a reputed ads digital marketing company that helped to strategize an attention-catching content creation strategy for increasing brand visibility and engagement across the globe for ilovecoco.

PLATFORMS

FACEBOOK / INSTAGRAM

TYPE

SOCIAL MEDIA CONTENT & MANAGEMENT

DURATION

2023-ONGOING

The Strategy

At the center of the ELYMANT strategy were authentic, engaging relevance strategies for ilovecoco related to diverse content for their international audience. This entailed the following steps:

Market Research: Researching and understanding the preferences, behaviors, and pain points of target customers across different regions.
Content Creation: A suite of top-quality content was developed—from eye-catching pictures and videos to compelling blog posts, showcasing the USPs of ilovecoco: organic certification, sustainable practices, and product versatility.
Social Media Marketing: A strong community developed by engaging with all social media platforms. Content for each platform has been built according to its strength, allowing maximum engagement.
Performance Tracking: Monitoring performance consistently, using insights to further evolve the content and strategies in real-time.