Kumma Records

Kumma Records is an Indian record label that seeks to present people with a very rich culture through music and original songs. The report wanted to outreach and get closer across borders, making the label in juxtaposition with ELYMANT for the management of their social media. ELYMANT, with its expertise in content development and digital marketing, seized control of Kumma Records’ TikTok, Facebook, and the rest of the Instagram handles to establish a dynamic and engaging social media space base around the record label.

PLATFORMS

FACEBOOK / INSTAGRAM / TIKOTK / LINKEDIN / YOUTUBE SHORTS

TYPE

SOCIAL MEDIA CONTENT & MANAGEMENT

DURATION

2023-ONGOING

The Strategy

ELYMANT provided high-impact visibility to Kumma Records’ original songs with personalized strategies for content placement on various platforms:

Platform-Specific Content: ELYMANT planned and created content that was optimized for each platform—short and engaging videos on TikTok, rich visual posts on Instagram, and interactive content on Facebook.

Fan Engagement: The strategy emphasized direct fan engagement through comments, shares, and user-generated content, uniquely challenges and trends on TikTok.
Cultural Relevance: ELYMANT ensured that the content was relatable with the Punjabi community amidst the worldwide lovers of music who are reflected through the cultural essence and, at the same time, the emotive appeal to the music produced by Kumma Records.

Consistent Branding: Consistent branding voices and aesthetics across all platforms helped in building a recognisable and trusted brand image of Kumma Records.

This case study underscores the power of strategic content creation and targeted digital marketing in driving brand growth and market expansion.

We are a Brand Strategy Design Consultancy. OUR SOLUTIONS ARE BACKED BY DATA POWERED BY AI.

KUMMA RECORDS

PLATFORMS

TYPE

DURATION

The Strategy

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